Main sustainability challenges for brands & retailers in the fashion industry

Legislative changes around sustainability and circular economy
There are several new European regulations that will be put in place in the next few years, such as: «The Textile Regulation», «The European Green Deal», «The Single-Use Plastics Directive», «The Sustainable Finance Disclosure Regulation» (ESG – environmental, social and governance) or «The Waste Framework Directive».

Consumer behavior and education
Consumers are increasingly aware of the importance of environmental sustainability, but brands and retailers must take the lead in educating them about the upcoming changes. As consumers become more conscious of their environmental impact, businesses must proactively communicate their real sustainability efforts to attract and retain customers.

Technologies and processes automation
The fashion industry is being transformed by new technologies and automation processes. The trend of mechanization and digitization has revolutionized supply chains, integrating automated systems in all aspects of production. Technology is shaping the future of fashion, from design to distribution, creating new opportunities for innovation and efficiency.
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